Make Creativity
Your Competitive Advantage
For brands who believe design should lead —
not just deliver.
You’ve got big ambitions.
A design team with talent.
But something’s not clicking.
Maybe the brief’s too vague, the direction too abstract, or the culture too disconnected.
I build the bridge between strategy and creativity — so your designers don’t just execute, they lead.
For designers who want to thrive creatively— not just survive.
You came into this industry to create.
But corporate life can chip away at your instincts, your confidence, even your joy.
I’ll help you reconnect with the cultural signals and creative instincts that made you fall in love with design — and give you the tools to thrive inside the system without losing your soul.
My proprietary services are built to transform design from an executional function into a strategic advantage.
Creative
Bridge
Strategy that actually inspires.
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I translate business strategy into a clear, creative narrative your design team can build on — aligning everyone from mood board to board room.
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Culture
Mapping
From cultural signals to creative insight.​
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I track long-term shifts in consumer culture and turn them into design insights
— so your team can stop chasing trends and start setting them.
From instinct to influence.​
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I train designers to decode cultural signals, articulate visual decisions, and lead creative conversations with confidence
— turning good taste into trusted thinking.
Design isn’t decoration.
It’s your most underused asset.
Design teams aren’t just there to make things look good — they’re your ideas engine.
When you give them clarity, context and culture, they don’t just deliver — they lead.
I help businesses make space for creativity to drive growth, not just make it pretty.
Design leader.
Cultural translator.
Creative strategist.
I’ve spent nearly 20 years helping brands unlock the power of design — leading global teams, most recently as Global Apparel Design Director at Timberland, driving growth, launching new business opportunities and turning business strategy into creative energy.
I specialise in connecting culture, commerce and creativity to help design teams lead with confidence, not just execute the brief.
Hi I'm Michael
Don't take my word for it...
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“Michael helped all involved land on a decisive, strategic path forward.”
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- Michael Fisher - VP Creative Director @ Future Snoops NYC
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"Michael fosters a collaborative, forward-thinking and inclusive environment where good ideas thrive."
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Nick Barber - VP Apparel @ Timberland Switzerland​​
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